Regular GalleyCat readers may recognize Julie Schoerke‘s name from her occasional field reports from book festivals in different parts of the United States, but her connections to the publishing world run deeper than that—she’s a respected independent book publicist based out of Nashville who’s worked with authors like Susan Gregg Gilmore and Michael Lee West. She’s recently announced a new partnerships with UcasTV, a developer of “out-of-home television content” for broadcast, internal network, and web outlets, to create professional-grade book trailers at bargain rates. A 90-second trailer like that created for Gilmore’s Finding Salvation at the Dairy Queen, for example, can be had for $600.
“I got sick of book trailer companies wanting to charge ridiculous amounts of money to do trailers for authors—or to do crappy trailers for little money,” Schoerke told us. “Book trailers are very useful tools for various promotional opportunities beyond just posting on YouTube or other websites. My clients, authors and books, have benefited from high quality book trailers. But the challenge has always been the cost.” And for those of you who aren’t impressed by the “music and still photos and captions” approach of the basic book trailer format, Schoerke and Donnie Vick, the CEO of UcasTV, that “author book talk” videos will also be available. “Julie and I and our teams bring the key components to the table to make this a win for authors—expertise in the literary sector and the film sector,” Vick explained.