While a number of bookstores will not stock his Amazon Publishing title, author Tim Ferriss decided to use BitTorrent to promote The 4-Hour Chef this month.
For the last seven days, BitTorrent members had exclusive access to excerpts, unpublished writing and multimedia materials related to the book. Today, BitTorrent revealed some impressive statistics: “The Tim Ferriss 4-Hour Chef Bundle has now been downloaded 211,000 times. From BitTorrent, 85,000 visitors clicked to check out the book in the Amazon store, a huge number for the category.
If you want more, check out our interview feature, How Tim Ferriss Cracked the Amazon Bestseller List