43 Million Registered Users Reading Shandra Literature in China

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By Jason Boog Comment

The BEA presentation entitled Shanda: Bringing Literature Online and Comparing Experiences Between China and the US was sparsely attended, but it focused on a major reading community that American publishers should understand.

In the video embedded above, Shanda Literature CEO Zhou Hongli shared some publishing intelligence about readership, mobile phone usage, and Internet reading habits in China.

Here’s more from the company: “SDL has already accumulated the copyrights to the astonishing figure of almost 500 million pages worth of original Chinese literature, which is still increasing at the incredible rate of 60,000 pages a day. The average daily page view volume is around 400 million while the highest has exceeded 500 million. SDL has taken up more than ninety percent of the online original literature market in China. It has attracted more than 43 million registered users, which are from more than 200 different countries and regions of the world.”