3 Million Books Read on Reading Rainbow App

By Jason Boog 

readingrainbow

Kids have read more than three million books using the Reading Rainbow app.

AppNewser has more about the app’s success:

[Burton] teamed up with business partner Mark Wolfe, obtained the rights to the brand and launched the Reading Rainbow app. The free app, published by RRKidz, features more than 300 books, and 50 video field trips as well as classic clips from the TV show aimed at kids aged 3-9. According to iTunes, users have accessed more than 3 million books and video field trips in less than a year since launch.

Last year, host LeVar Burton told us why the beloved show got canceled.  

More recently, the literary site Bookish wrote about the popular app:

The app is rated for ages four and up, and while it’s free to download, users have to pay for items within the app, such as ebooks. (You can pay $9.99 for one month or $29.99 for six months.) Burton said that currently, kids are reading 72,000 books a week using the app.