British and Australian eBook readers are more likely to download adult fiction, while digital readers in India and South Korea are more likely to download professional/business and academic/textbooks, according to a new report from Bowker Market Research’s Global eBook Monitor study.
In the study, Bowker looked at consumer attitudes about eBooks among the online population of ten countries Australia, Brazil, France, Germany, India, Japan, South Korea, Spain, the U.K. and the U.S. and found that more than 20 percent of global readers had bought an eBook in the past six months. And while, not everyone has adopted digital books, most people are aware that they exist. According to the report, 80 percent of respondents know that books are available for download.
eBookNewser has more: “eBook adoption should continue. According to the report, more than 50 percent of respondents from India and Brazil plan to buy an eBook in the next six months. In addition, about a third of respondents in the U.K. and U.S. plan to do so. Even 20 percent of French survey respondents plan to do so.”