Zinio And Marie Claire Are Makin' Moves When It Comes To Magazine Apps

Marie Claire has released an iPad app with the help of Zinio and Hot Studio. The three have worked together to create a more interactive means of reading magazine content online, in essence transforming Marie Claire into a “video magazine.” We spoke with representatives from Hearst, Zinio and Hot Studio to get a clear picture of how this collaboration came to be and what it means for the future of magazines. Innovative features for the app’s free (yes) download offers a curated look at sample features from several recent issues of the magazine.

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