A Condé Nast Widget Funded by Mark Cuban

From a New York media perspective, one of the most salient portions of Indianapolis Star business reporter Jeff Swiatek’s excellent chronicle of the rise of 2011 startup ZergNet reads as follows:

Condé Nast began using ZergNet about a year ago and credits it for increasing monthly traffic on its websites by the hundreds of thousands of new visitors, said Peter Cheng, director of business development and innovation.

Cheng said ZergNet offers publishers “traditional traffic-trading made easy… Plus the content recommendation algorithm of an OutBrain, and the human curation and headline writing of a BuzzFeed.

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