Yves Behar Wants You in His Underwear

Designer-about-town and our close personal pal Yves Behar has long been after the world to clean itself up and go sustainable. Now he’s taken it upon himself to go all the way to our skivvies. Dezeen has the goods on Behar’s firm fuseproject designing a collection of sustainable underwear for Jeff Denby and Jason Kibbley‘s newly created Bay Area-based online retailer PACT. What’s sustainable about them? Well, let’s ignore the illustrations on them relating to different non-profit organizations or the donations they make with each purchase (that stuff’s just perks, not really sustainability), the unmentionables are made from organic cotton and they come shipped in green packaging (this post has been difficult to write, given these unavoidable puns).