The YouTube-ification of TV advertising
Burger King’s notoriously creepy King commercials as well as the company’s recent debut of ads featuring awkward singing duo Shroom & Swiss have made one thing clear: weird is the new jingle.
In the age of Tivo and DVRs, advertisers have to do a lot more to compel viewers to watch their commercials. Many have found that the way to capture the minds of the elusive 18-34 male demographic is to emulate those crazy YouTube videos that they are watching.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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