Your Magazine's Dying Because It's Bad
Every day, we read about the financial struggles of magazines and the companies that publish them. (Today, it’s Conde Nast.) But is the magazine dying?
Not according to Gabriel Sherman. He penned an article in The Big Money, titled The Magazine Isn’t Dying, arguing that only the bad magazines, the ones developed to woo advertiser dollars and not consumer eyeballs, are going under.
“It’s not that magazines are dying; it’s that magazines that were created solely for advertising or market-share purposes are,” Sherman writes, pointing to the failures of Best Life, Travel and Leisure Golf, Men’s Vogue and other spinoffs as evidence.
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