Mobile phones create the need for mobile news


Mobile news has been in its developing stages for a while, but as phone plans get cheaper, cell phones get fancier and the iPhone becomes popular the demand for news to go is steadily increasing. Most PDAs and iPhones are capable of viewing the internet as it would appear on a computer screen. However, most news sites are not compatible with phones with smaller screens.

Ideally, there should be one site for regular viewers and another, more scaled-down version for mobile phone users (e.g.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in