You’ll Just Have to Guess if USA Today is Considering a Paywall

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By Chris O'Shea Comment

USA today logo GUSA Today might be considering a paywall for its website. We can’t tell you for sure because Larry Kramer — president and publisher of USA Today — is being pretty vague about the whole thing.

Here’s a collection of quotes about the paywall from Kramer, via The New York Post and Poynter:

  • “We’re going to look at it.”
  • “People are exploring it”
  • “The question is, if we do it, what is the best way to do it.”
  • “No plan exists.”
  • “We’re studying it.”

To recap: USA Today is schizophrenic.