You Rule The World
You control the fate of the next American Idol. You tear down offensive movie marketing campaigns. You create ridiculous amounts of unwarranted buzz. You make stuff everyone wants to see.
So it’s only natural that marketers want to harness the power that is You.
At OMMA Hollywood Monday, Jason McDonell, director of marketiing for Frito-Lay’s Doritos brand, told a packed house that people don’t mind being marketed to — so long as they have a hand in doing the marketing.
“Doritos, McDonell said, learned that its target consumer–16 to 24-year-olds–embrace self-expression, independence, and something he called “belongingness”–the desire to belong to something.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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