You Can't Create Good Online Communities Without Taking Risks

A time will come when you’re managing an online community or a Facebook Fan Page when you feel the urge to make a big splash about something, in an effort to generate activity.

Sometimes it will come as a result of something that has happened, or is happening, in the community. Other times, it will be an attempt to imitate something you saw in a different community or Facebook Fan Page. You think it will work for your community, too.

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