Yet Another: The Week To Go Green Online

By Dylan Comment

the_week_green.jpgJustin Smith and The Week, the Dennis Publications title not currently for sale, is celebrating the upcoming Earth Week with a special online-only issue — sponsored by Lexus — focusing on “green” issues.

Although the magazine was not going to be printed anyway — it publishes 48 issues a year and was slated for a week off — marketing materials point out the bonus issue’s reduced environmental impact.

The cost of the sponsorship is estimated at over $500,000, according to the New York Times.

As we’ve been pointing out for over a year now, going green is the new “black” for media companies, particularly magazines. Every day, it seems, another green media initative is launched. Today, there were two: the Discovery Channel announced that it will rebrand its Discovery Home channel as something aligned with its “PlanetGreen” project.


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