It’s a common occurence. For a ninth straight year, the YES Network is the most watched regional sports network in the country.
YES, which celebrates 10 years in March, averaged 30,000 Total Day TV households in the New York area in the 2011 broadcast year. By comparison, NESN in Boston was second with an average of 23,000.
In New York, YES crushed the competiton. YES’ average of 68,000 prime time TV households for 2011 was more than its next two competitors combined, MSG and SNY, which combined for an average 67,000 prime time TV households.
Overall, YES’ Total Day dominance extends across numerous demographics. It out-delivered the other three New York regional sports networks combined in Male 25-54, Male-Female 25-54, and Total Viewers.
YES’ average of 30,000 Total Day TV households in the New York area was more than MSG, MSG+ and SNY combined, which tallied an average of 25,000 Total Day TV households combined.
Yankees telecasts routed Mets games on SNY by a 2 to 1 margin among households (321,000 to 161,000).
And online, YESNetwork.com, which was named the best regional/local Web site among cable programmers nationwide last year by cable industry publication CableFAX Daily, saw its unique visitors increase by 52 percent year-over-year and its page views increase by 32 percent year-over-year.