Yahoo is going all in on digital video. During its NewsFront presentation, the company unveiled plans to launch 18 new digital video shows, including a reality show from Simon Cowell and a live news show featuring Yahoo global news anchor Katie Couric.
Ad Age reports that the new slate of shows will all fall under three categories: original scripted shows; series derived from Yahoo’s single-focus sites, like Yahoo Style; and live programs. We’ll give you one guess on Yahoo’s target audience.
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