Yahoo! Launches Celeb Gossip Site
Yahoo! is cashing in on the ever-lucrative TMZ/Perez Hilton beat. The troubled internet giant teamed up with Access Hollywood and X17 to launch their new celebrity gossip site, omg!.
The result? A mixed bag. Yahoo!’s site represents a low-cost way for them to cut into the celeb news market: Rather than offering original content, the heavily photo-centric omg! aggregates photographs from X17 and other agencies, Associated Press and Reuters wire stories, and video content from Access Hollywood.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in