Yahoo! and Wenner Media Strike a Cross Branding Deal

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By Chris O'Shea Comment

Yahoo! and Wenner Media are teaming up to create new content as part of a new cross-branding deal. Under the agreement, Yahoo!’s omg! and Yahoo! Music will share content and maintain a brand presence with Us Weekly, Rolling Stone and Men’s Journal; and vice versa.

The reason for the deal is simple: To extend all of the brands’ reach.

“This partnership combines boutique-quality entertainment content with unmatched scale,” said David Kang, Wenner Media’s chief digital officer, in a statement. “Rolling Stone and Us Weekly are iconic brands in music and celebrity news. As a leader in digital media, Yahoo! is the perfect partner to help these brands grow their digital footprint.”

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