It wasn’t too long ago that Jon Miller, chief digital officer for News Corporation, said that Wall Street Journal reporters are being encouraged to “take videos on their iPhones.”
For New York Fashion Week, fashion and retail reporters from WSJ are using a number of digital platforms to cover the event, including Instagram, Pinterest and Twitter. In addition, WSJ.com is hosting an interactive graphic aggregating reporters’ photos and tweets in real-time, organized by show.
From Lincoln Center, WSJ reporters are posting images from the runway and behind-the-scenes to its Heard on the Runway board on Pinterest as well as via the paper’s Instagram account. WSJ.com is also providing a map with real-time tweets and photos from reporters at the shows.