The Wall Street Journal plans to assign reporters to cover sports teams, the New York Observer reports.
The paper has had a sports section for two years, but no game reports. It started when Rupert Murdoch told the paper to add sports scores. That eventually morphed into a daily sports section with “writing around the edges of a sport.”
But now, the WSJ has hired five people to cover the Mets, Yankees, Jets, Giants, and Knicks. These people will actually go to games.
They include: Jim Baumbach from Newsday, Mike Sielski of the Calkins Media newspaper chain, Aditi Kinkhabwala, Scott Cacciola, and Sophia Hollander.
The Observer added: “There are no—how do you say—instantly familiar, boldface names in that group.”
But with sports coverage being very expensive and a target for cost-cutting, any outfit that’s hiring is a positive, whatever the naysayers say.