WSJ Launches Native Advertising
Sponsored content, native advertising, ads that are annoyingly similar to editorial content — whatever you want to call them, they’re coming to The Wall Street Journal. Welcome to the party.
The paper has announced that WSJ Custom Studios will create the ads labeled as “Sponsor Generated Content,” and they’ll be embedded among other editorial content. The first native ads, from Brocade, will debut tomorrow. Each ad will be created by staffers hired specifically for WSJ Custom Studios.
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