WSJ Already Gunning For Times Local Ad Dollars
Looks like Rupert Murdoch has made a small step forward in his effort to bring The Wall Street Journal into an all-out brawl with The New York Times. AdAge reports that the Journal‘s forthcoming New York metro section has secured advertising deals from Bloomingdale’s and Bergdorf Goodman.
According to AdAge, the Bloomingdale’s news is of particular interest, too, because the retailer currently spends much more on Times ads than it does on the Journal. Bergdorf would also be a major plum, because it doesn’t currently spend any money at the Journal.
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