WPIX Switches Morning Anchors; Adds Weekend Newscast

WPIX/Channel 11 is bringing back an early evening newscast starting this Saturday, September 11 at 6 p.m.

The move comes after the Tribune-owned station pulled the plug on its nightly 6:30 p.m. newscast after a brief eight-month run.

“We have two [syndicated] shows that are expiring, and it created an opportunity,” WPIX news director Bill Carey told FishbowlNY. “We realized that we have everything in place because we do a 10 o’clock show [and] people still come in for a full day of work.”

Therefore, Carey says, it doesn’t cost the station anything extra to produce a 6 p.m.

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