Would You Pay For Exclusive Local Content Like PG+?
Last night, The Pittsburgh Post-Gazette launched a new paid content Web site, PG+.
The members only site promises to provide users with special interactive features and exclusive content provided by the Post-Gazette staff beyond what is available in the paper’s daily print and online versions. The site will be hosted by Post-Gazette bloggers and will place an emphasis on commenting and social networking.
The cost? $36 for an annual membership or $3.99 monthly. Members who sign up now will also receive a free copy of a book written by Post-Gazette staffers about the Superbowl winning Steelers, “Super Six.”
Is this a whole new content model? The Post-Gazette says it is:
“PG+ is not only new for the Post-Gazette; it’s also a new, if not unique, approach to the online pay model for the news industry.
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