Would You Buy Wine From The New York Times?
Some media companies create new revenue streams by launching iPhone apps. But The New York Times Co. is not like all the rest. In an effort to drum up new business, it’s launching a wine club.
An article in today’s New York Times lays out the new service:
The new venture, called The New York Times Wine Club, will offer members a selection of wines at two price levels, $90 or $180 per six-bottle shipment, and customers can choose to have wine delivered every one, two or three months.
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