Would You Buy Underwear from This Man?

Are you between the ages of 15 and 30? Do you have “a fashionable sense”? If so, then Björn Borg would like to sell you some underwear. Now living in Monte Carlo, the 52-year-old Swedish tennis legend helms (or at least lends his name to) a $370 million Stockholm-based brand empire founded on underwear. And while the Björn Borg online Underwear Shop notes that it does not currently ship to the United States “due to quota restrictions on exports to the U.S.

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