WotW: The Aftermath
Turns out ‘War of the Worlds’ did just fine on its opening night, grossing $34.6 million globally. Locally, I’ll say there were a lot of people in line when I passed the Vista this afternoon, and only a few of them looked like Scientologists.
Along with ‘Mr. and Mrs. Smith’, that’s two big movies this season which avoided the perhaps-mythical ‘Gigli Effect’– an oversaturation of tabloid-ish publicity that diminishes audience curiosity about the actual movie. Maybe Lee Anne Devette will start poaching PMK clients she’s not related to! Wouldn’t that be cool?
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in