Working Mother Rolls Out A New Design

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By Brad Wellen Comment

It must be the season of redesigning because Working Mother is joining Newsweek and Time in the recent revamping trend.  Today the magazine revealed a cover-to-cover redesign complete with “Morning”, “Day”, “Evening”, and “Weekend” sections to cater to the round-the- clock lifestyle of professional mothers.  Each new portion of the magazine will feature efficient tips and strategies to balance office and home life and reach career and family goals.

Working Mother editor-in-chief Suzanne Riss discussed the benefits of her magazine’s new busy-mom friendly format.

Working moms have so few hours in the day to call their own, so the magazine is dedicated to helping them get things done more quickly and easily.  A sunburst on the cover instantly tells readers how much time they’ll save by acting on our tips and advice. They’ll gain 131 minutes with this issue.  And that’s just the beginning of our new support system.

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