Jay Penske Makes His First Major WWD Move

PMC scion opts for a Variety-like print-digital strategy.

Starting in late April, the “D” in WWD will no longer stand for daily. Rather, it will be short for “digital.” Or, if you prefer, media disruption with a capital D.

Fairchild Fashion Media owner Jay Penske has been spending a great majority of his media-calendar time recently not on Deadline or Variety but rather WWD. And he has chosen to do with the 105-year-old fashion industry bible what he did not so long ago with his 110-year-old showbiz bible.

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