WNET Sells Broadcasting Trade Journal Current

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By Brad Wellen Comment

After 28 years of ownership, WNET recently approved the sale of public broadcasting trade paper Current to American University’s School of Communication.  Elizabeth Jensen of NYT’s Media Decoder reports that the New York City-based WNET.org will finalize the deal to hand over Current sometime in 2011.  WNET.org president and CEO Neal Shapiro noted a growing concern that his company published a paper that covered WNET itself and is pleased with the sale to American University:

They [American University] are all about thinking about the next generation of journalism.

With their headquarters in D.C., Current has around 4,000 subscribers and records nearly 30,000 unique web visits per month.  The paper is expected to remain editorially independent and will not depart from its trade journal format.