WLTW Stays on Top, WKTU Pulls Closer in September

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By Jerry Barmash Comment

The September PPM ratings were just released by Arbitron. WLTW/Lite FM maintain number one, but there’s a rare logjam at the top.

While no loss to the cume (average listenership), WLTW did see the overall rating drop off.  Clear Channel’s Soft Adult Contemporary juggernaut slipped from a 6.2 in August to 5.8.

The steady rise of sister station WKTU is almost complete. The Dance station improved from a 5.2 to 5.6.

No gain for WCBS-FM at 5.4, but now as a third-place radio station.

Z100/WHTZ trended backwards from a 5.1 to 4.9.

However, WINS made the biggest gains of the month, a full point to 4.2.

Rocker WAXQ/Q 104.3 was steady as she goes, joining WINS with a 4.2.

As the Yankees made a playoffs push, WCBS-AM took a .2 advantage to 4.1.

More highlights from the radio ratings after the jump.

CBS’ WWFS/Fresh 102.7 saw a slight improvement for September to 3.4, while Clear Channel’s WWPR/Power 105.1 fell .7 to 3.3.

WOR, which replaced Steve Malzberg with former Governor David Paterson, picked up .4 to 2.2. As for rival WABC, the Cumulus talker added a .1 to 3.2.

WABC sister station, WPLJ had a .4 increase to 2.9.

WFAN slipped slightly to 2.8, but WEPN/ESPN could not gain any ground at 1.0.

Also at a 1.0, WBBR/Bloomberg Radio, although the Mayor’s enterprise lost .2.

And lest we forget, Merlin Media’s WEMP. FM News 101.9 fell like the proverbial lead balloon in its first full ratings period. The upstart “experiment” stands at a .5 for September (down from a 1.1). Worse still, WEMP lost more than half of its listeners. After a 1.5 million cume starting out in August, only 646,000 listeners remained a month later.