WLTW Maintains Number One in December Ratings

WLTW/Lite-FM, the perennial number one in the monthly Arbitron ratings, maintained the top spot for December. Officially, though, the latest figures emcompass November 11 through December 8.  

Lite-FM began their month long Christmas music format at Thanksgiving. The holiday tunes gave WLTW, which fell into a tie with WCBS-FM the previous month, a surge to 8.4 ( 2.7 ahead of CBS-FM).

Otherwise, it is pretty much status quo.

WHTZ/Z100 kept number three, slipping slightly to a 4.6.

Also, Clear Channel-owned WKTU made a narrow gain to 4.5.

‘Tis was

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in