Scott Dadich, creative director at Wired, is adding another bullet point to his resume. He’ll be heading up a push to create publishing systems for the print and digital arms of Condé Nast’s publications as the company’s executive director of digital magazine development, paidContent reports.
Although Wired‘s iPad app is one of the magazine business’ more successful tablet ventures, Condé’s iPad venture is still very much in flux. Wired recently dropped the price for the second edition of its iPad app, and different magazines currently operate with different software. “Wired’s acting as a lab, making mistakes, learning, having some successes … so that all 17 titles aren’t having the same learning curve,” Dadich told paidContent.
Dadich will start by working on a New Yorker iPad app and figuring out how to gussy up the apps for other titles.