Will Reuters' Digital TV Service Appeal to the Masses?

reuterstvComing early next year is a digital-only service fit for mobile consumers called Reuters.TV, reported AdAge. The news broadcasts, available initially on iPhones and iPads and due in early 2015, are to be personalized depending on who’s watching and what he/she prefers in terms of length and news interests. Edited segments served to the viewer may also vary according to the consumer’s location in the country, thanks to an algorithmic approach from Reuters.

This step for the news company indicates what we have seen play out consistently in the past few years — TV news doesn’t have the audience or appeal it did during the pre-digital era.

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