Will Martha Stewart Target Boomer Women?

Earlier this month WWD reported that Martha Stewart Living Omnimedia’s Chief Creative Officer Gael Towey was in the early stages of producing a test issue for a magazine aimed at older women. When asked about the plan by Jennifer Tuesday of Hamptons.com, Martha Stewart gave a ”sly little smile,” and ”didn’t deny the project.” WWD’s scoop mentioned that the test issue might be positioned to compete against a luxe mag, like Hearst’s Town and Country.