Will Byliner Save Longform Journalism?

Let’s face it: Readers’ attention spans aren’t getting any longer. We are used to receiving news in sound bites or, in recent years, 140 characters or less. This does an injustice to investigative or longer news pieces. Enter Byliner and The Atavist, two tools that have the potential to bring back longform journalism.

Both Byliner and The Atavist recognize the way people read things is changing. The stories are designed to be read on iPads and Kindles, not desktops.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in