Why The New Yorker Changed Its Advertisement Policy
Many years ago, Harold Ross, the founding editor of The New Yorker, was upset about the magazine including ads endorsed by writers. He found it beneath The New Yorker and its audience, so he sent a memo to an aide for Raoul Fleischmann, the magazine’s publisher:
Our readers, or the readers we hope to hold and get for the New Yorker are intelligent enough to know that this stuff is the bunk. We are being shortsighted in running it.
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