Whoa Whoa Whoa: Marketing Firm Asks Bloggers To Insert Ad Links 'Under The Radar'
Gawker writer Hamilton Nolan says that yesterday he was approached by a marketing firm and asked to insert links to clients into otherwise normal blog posts, for a “generous” payment.
The agency is called 43a (“It’s named after the apartment we started out of,” the emailer told Nolan), and they say they have “some of the biggest clients in the world.”
That said, this understandably seemed like a strange arrangement. Nolan dug deeper and received the following response:
We work with bloggers mainly.
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