Who Designed the Identity for AOL's Owl?

When last we checked in with graphic artist and visual provacateur Geoff McFetridge, he was beaming beside giant yellow thumbtacks arrayed in a thorny halo on the floor of Deitch Projects. Entitled “Even the Simplest Shapes Wish to Become Logos One Day,” the 2009 work was his contribution to Lance Armstrong and Nike’s “Stages” exhibition. Among McFetridge’s latest projects is whipping up an endearing egghead identity for Owl, AOL’s answer to Wikipedia. The would-be “living, breathing library” of user-submitted expert knowledge is still in beta, so content offerings are slim, servicey, and odd: “5

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