Which Tweet Wins? See If You Can You Out-Predict A Computer

If you work in social media, or any online media site really, for very long, you learn that it’s hard to predict which post or piece of content will go viral. That doesn’t stop people from trying.

The latest attempt? The New York Times has the details on a collaboration by three computer scientists who developed an algorithm that, with relative accuracy, can tell you which of two tweets to the same content by the same user will more likely be reshared.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in