Steve Smith at MIN has a report today on which magazine iPad apps are actually making some money for their publishers. The big winner is People, which ranked as the 34th top-grossing app across all categories. To find the next title, you have to go all the way down to 85th place, where O, Wired and The New Yorker start showing up.
As for specific categories, in Entertainment, People is ranked second, then Vanity Fair and Maxim at 13th and 14th place respectively. In News, Wired takes first place, followed by Time at seventh place and The Economist in eighth. In Lifestyle, GQ is ranked eighth, and in Sports, Sports Illustrated is in the top slot, followed by Golf Digest at number three.
As much as publishers want their apps to do well, it looks like they all still have a lot of work to do. Or maybe mags like People can just hope for Angelina Jolie to adopt 43 more babies, and then consumers would buy the thing just to see if there are any white kids among the bunch.