Where the heck do you store 500 balloons? That's not GMA's problem.

Congratulaions, “Today” for your 35,000 number-one yesterdays! This week NBC’s “Today” Show celebrated its 500th week at number one in the morning – and to celebrate, GMA sent them 500 balloons in the Swedish imperial colors of blue and yellow. Bra, mycket bra!* Quoth Lowdown: “‘Congratulations on 500!’ read the poster-sized card that accompanied the delivery at Rockefeller Center in a 20-foot truck. ‘From Diane [Sawyer], Charlie [Gibson], Robin [Roberts], Tony [Perkins] and Ben [Sherwood] and all of us at Good Morning America.'”