When Packaging Serves Its Purpose...And Then Some
Man about design, Andy Rutledge, just put up a new piece about a specific piece of packaging he really digs and explains, briefly, why he digs it and why they got it right so it could be dug (digged? dugged?). The package? A box of golf balls from Nike. Why he likes it? Well, we don’t want to give it away, so here’s from the opening:
Every once in a while I come across some packaging that just rocks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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