When Brands and Deities Collide

Industrial Brand Creative, always a great source of terrific essays, has just put up a new one that’s apt to ruffle some feathers. It’s “The Church of Branding” and it’s a comparison of corporate branding and religion. But while it sounds a little like something that would follow a high school discussion that begins, “Do you, you know, think there’s a god or whatever?” because the initial connections are immediately made, IBC goes far beyond and the whole thing leads to a terrific read.