E-mail newsletter company Thrillist has more than doubled its revenue, to almost $10 million, and expects to double it again next year, Silicon Alley Insider reports. Staff is up to 45 full-timers. And is now operating in 13 cities.
Meanwhile, DailyCandy, the perhaps iconic e-mail newsletter company, just announced that it’s eliminating local editions for seven of its twelve cities and laying off five people starting January 1, 2010.
DailyCandy’s revenue last year was expected to hit $25 million. Ridiculous, 500% growth from 2003-2007. And now the company is “operating under substantial resource constraints.”
Last, Disney’s “Ideal Bite” newsletter and website is on “indefinite hiatus,” reports Peter Kafka at MediaMemo. The company’s employees will all be out of work by Wednesday, Dec. 9, except for co-founders Heather Stephenson and Jennifer Boulden, who will remain employed until March.
There was a time when sending out an e-mail was seen as easy money. Earlier this year, when Elina Furman launched Mamaista.com, she told Folio: “If we have the same success [as DailyCandy], this equates to $10 of revenue and $4 of profit per subscriber. While we know that the relationship is probably not linear, it is nevertheless a very profitable market.”
Maybe not anymore.