What's It All About, Parker Williams?

Another new face rises up from across the pond. Earlier in the week, we talked about the football club, Tottenham Hotspur, updating their old timey logo for a newer, sleeker one, while still keeping the original feel remarkably intact (that work, by the way, was done by the design firm, Navyblue, which was mentioned, but not discussed — take a look at their site, they’re terrific). This time around, we’ve got some info about a brand new identity and packaging for a brand new company, Alfille Innovations.