Eyetrack studies: What we've learned and how to conduct your own
As webmasters and site designers, it’s easy to fall into the trap of being so familiar with a site’s interface that we disregard the notion that navigating does not come as easy for visitors. Often web users have different viewing habits than we do and eyetrack studies have worked hard to determine what they are:
1. Users will skip anything that looks like an ad
Banner blindness is real, according to this 2007 study. Web visitors don’t read websites as much as they scan them, which means ignoring ads in both the header and rail of a web page, as evidenced in the heat map on the right.
2.
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