What To Read Today: Interview With Buzzfeed’s Jonah Peretti

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By Meranda Adams Comments

If you only read one thing on the Internet today, this is it. And it will probably be all you have time to read, clocking in at the 91 minute mark according to Medium’s estimation.

(But hey, if your Tweetdeck is down and Feedly’s under attack, you should have more time than usual to lean in to a piece like this. Sorry for the reminder.)

jonahperettiIt’s an eight-part Q&A that reporter Felix Salmon conducted over a few interviews with Jonah Peretti, who helped found two of the most viral, traffic-driving websites on the Internet: Huffington Post, and after leaving HuffPo, Buzzfeed.

If you only read part of it, skip to sections 6, Buzzfeed as Willy Wonka’s Lab, and 7, How to win the Internet. On the whole, it’s a fascinating look into the mind and methods, plus the future and back story, of one of the people who made the Internet and general online mediascape what it is today — for better or worse.