What Makes A Good Corporate Blog?

But so many corporate blogs are, according to marketer/communicator Mark Schaefer, “Blah, blah and double blah!”

It’s not all doom and gloom though–Schaefer points out ten blogs that buck the trend in a blog post for Ragan.com. None of them are tech blogs (simply because most tech blogs are already bucking the trend…”they are so far ahead of the rest of the corporate world that I found it unfair to rank the professionals with the amateurs”) and Zappos is not included “because I am sick of Zappos.”